Tuesday, March 21, 2006

"That Which We Call A Blog"

Dan Mitchell's article "That Which We Call A Blog" (New York Times online, February 18, 2006) discusses how the lines distinguishing blogs from mainstream media, such as web sites, have blurred. It is now difficult to label all blogs as merely personal web diaries, as some have started reported the news. Some blogs even have professional journalists working for them. Many main media sites now even offer blogs, written by professional writers, as part of their user's web experience.

According to David L. Sifrey's (the founder of Technorati, a blog search engine) "The State of the Blogosphere" report lists evidence that states that blogs are not a threat to the traditional mainmedia. Main media websites continue to be more popular than blogs. Mitchell writes,
According to Mr. Sifry's data, mainstream media sites, as measured by the number of blogs linking to them, are trouncing news-oriented blogs by a growing margin. Bloggers link to The New York Times Web site about three times as often as they link to the technology-orientedBoingboing.net. Only four blogs show up in the top 33 sites.
While blogs may not be able to compete with most main media site, according to Sifrey and Mitchell, they do threaten certain niche publications because hobby blogs and blogs about specific topics often receive particular attention from a regular and attentive audience.

What continues to remain important for both blogs and main media sites is the reliability of and the validity of the information published.


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